The Technical SEO Beginner’s Guide

First of all, you need to know what is Technical SEO?

Technical SEO is a process of ensuring that a website meets all the technical requirements of search engines.  This improves the chances of your website to get better organic rankings. That means it refers to any SEO work that you do on your website aside from the content. And this is essentially, because it serves as a base to give your content the best chances it can have to rank for relevant keywords and phrases.

The Technical SEO provides the important elements such as crawling, indexing, and website architecture.

Why Is Technical SEO Important?

It’s because you can have the best website with the best content but if your technical SEO is bad, then you can never rank high.

Do you still remember that I said that the Technical SEO is your strong foundation of your website? Meaning that you have to master it because Google and other search engines need to be able to find, crawl, render and index the pages on your website.

Even if you get this well, this doesn’t mean that since Google index all your web pages you have done a great job. You also need to make your website to be free of duplicate content, fast, secure and be accessible on mobile devices.

It’s not about when you’re good with it, you will rank high but it’s for the search engines to easily access your website’s content and index it.

But the easier you make it for Google and other search engines to access your content, the better chance you have to rank.

How Can You Improve it?

First of all, please bear in mind that the “Technical SEO” isn’t just about crawling and indexing.

To improve your website’s technical optimization, you need to take into account the following:

  • Javascript
  • XML sitemaps
  • Site architecture
  • URL structure
  • Structured data
  • Thin content
  • Duplicate content
  • Hreflang
  • Canonical tags
  • 404 pages
  • 301 redirects

I will talk about these features on our next articles.

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