Customers expect your business to be on the internet. When they search for products and services online, your business must be amongst the others. Internet is POWER in today’s age and time. Whether you are selling your products online, you need to create a website. You can design a website if you want to provide some information about your business and your contact details. So, having a website is essential especially in this pandemic time for the COVID-19.
It is a good idea to think about what you hope to achieve with your website before even you start creating it. You can start by doing a researching about your competitors’ websites. And this can help you get a clear idea of what can work best for you.
To create a website in nowadays is much easier than ever before. To create a website, you ONLY need to follow the 4 basic steps.
1. Register your domain name
The domain name must reflect your products or services so that your customers can easily find your business from search engines. And your customers may also expect your domain name to be similar to your business name.
A domain name also help you to have a professional email address so that your customers can take your business seriously.
In order to register your domain name, you need to find an accredited registrar and pay a yearly fee. A domain name expires every after 12 months and you’ll have to renew it, or make changes to your domain name record.
So, remember to note down when your domain name will need renewing so it doesn’t expire. Because letting your domain name expire could leave your business vulnerable to cybercriminals.
2. Find a web hosting company
You need to find the best web hosting company to get your domain name on the internet. And most of the big internet service providers offer web hosting services. They also provide you with multiple email addresses.
Then you will have to pay for hosting, that is renting for the internet space for your website. Monthly fees for web hosting companies vary depending on how large your website is and how many visits your website gets.
3. Write your content for website
This is what you want your customers to see from your website. And will help you work out what sections or pages you want to include. This includes your company background, products or services. Completed projects, information about your team and contact details. Make sure that you structure your site to make it easy for your customers to find everything easily.
if you want to hire a professional web designer to design your site, you can also consider to hire a professional to write and structure your content.
A website that is well designed and easy for customers to use will help your business stand out over your competitors. Having relevant content and images will help customers understand your products and services. And it will also make them feel comfortable with buying from your business.
4. Design your website
You can design your own website or have a professional web developer build it for you. To create a website is not as easy as you may think. A website that is up-to-date performs better than the outdated ones. So make sure that you plan for ongoing maintenance.
So, to have someone else to build a website for you is a good idea if you’re new to online business. And a professional web developer can build your site quickly and provide guidance on successful web design. Hiring a professional can be useful if you are looking at having an online shop or offering other services through your website.
You will need to design your website so that it can be easily used on smartphones and other mobile devices. Mobile friendly website ranks well on search engines.
Useful tips for creating a website
- You must think about what your customers want to know, not just what you want to tell them.
- Use professionals to help you. An unprofessional website can potentially drive away customers.
- Remember to update your website.
- Make sure to write your contact details correct and be easy for your customers to find.
- Promote your website in your marketing material
- Include it on your business cards.
- Find out how you can make your website easy for search engines, such as Google, to find.
- This is called search engine optimisation (SEO).
- A web developer can help you with SEO for your website.