Company Profile

Truth be told.

 

Your company or business (whatever way you call it) needs an introduction!

 

Your company needs an “About Us” whether on your website or in one of your file, BUT you certainly need to have one.

 

If you have never written a company profile before, it can be a little confusing at first. You can’t just make a lousy impression at first and think about coming up with something better next time.

 

You have to be clear and confident from the beginning about why you started your business, what problem (purpose) do you want to solve. What are your strengths for your company?

 

In this article, we will be covering all the ins and outs of a company profile.

 

If you want to give your company brand new identity, leave an impression on your clients, and learn how to write a company profile!

 

What is a Company Profile? (Definition)

A company profile is like a curriculum vitae (cv), it tells your readers about your story (what you do, how and why you do it), products and services. It also tells your audiences about your current reputation.

 

In other words, a company profile is a professional introduction to your business. It tells people about the purpose of your business in the world.

 

What must be it included?

 

A company profile shouldn’t only tell your audience about what you sell, but also tell them why they should use your product.

 

Also, an introduction is incomplete without a story!

 

Bring in the inspiring story of your company’s formation, how it came into existence, and the entire journey up till now – all bound in a compelling tale. This is how you’ll leave a mark on the one who’s reading it.

 

Let’s suppose you are a digital marketing agency.

 

In the company profile, you will mention your expertise in graphic designing, web designing, web development, PPC, SEO, and many more. Topping it with awards and achievement is a fantastic move to write an amazing company profile.

 

How long is a company profile?

There is no rule in writing a company profile for as long as it contains all the details. It could be 1 page or more than 15 pages. You can also list your previous and current jobs or clients for reference purposes.

 

You need to take it seriously about how you write or want your company profile to be written because it will win you potential investors’ hearts.

 

Do you want to know more reasons why you should write a company profile?

 

Read right away…

 

Why Creating a Company Profile is Important?

We have discussed the importance of creating a company profile below. Take a look at the following reasons:

 

All information in one place - Want to tell your audience about your company? Head on and write out the company profile. This is the place where you can mention all the practical details that you want people to know about your company.

Who’s & why’s- A company profile answers who you are and why you are here.

Shine bright- Steal a chance to shine bright among your competitors by writing an amazing company profile. Invest some time and show why you are unique. This will help you stand out from the competition!

Fetch investors- A company profile helps to reach investors by giving them a chance to know about how awesome your company is.

Sketches out the path- If you have taken your company profile seriously then you can track your company’s history and business growth through it. Yes, a good company profile is an asset!

A document that highlights all your strengths- What is the first thing you want your investors to know about your company? Strengths and achievements, obviously! All your strengths occupy a very crucial position in the company profile.

 

How to Create a Company Profile? (Steps and Format)

Writing a company profile is not an easy task!

 

Head on to the following steps you must adhere to while creating a company profile.

Step 1: Identify the Purpose

Before you start off with the writing part, decide the purpose.

There are many variations when it comes to company profiles and each deals with a definite purpose. Think about why you are writing this company profile and then get ahead with fleshing it!

 

Step 2: What’s your story?

This is the ME part of the document. Write about the company and how did it come into existence. This will include the year of establishment and other essential details.

Step 3: What are you here for?

There’s one thing that you need to remember here – the people who are reading it won’t get interested in this talk until you mention what you have in stock for them! Yes, so tell them about your services and products and attract them towards your products!

Step 4: Add Your Value Statement

Now the audience knows who you are and what you do.

 

What next? Tell them about your mission and vision. Through this, your readers will get an idea about how you’ll turn all those words into reality. Write a believable and achievable mission and give your audience more reasons to choose you over your competitors.

 

Step 5: Make a Note of Chronology

Your company profile is not Christopher Nolan’s movie!

 

Make sure you write everything from past to present. Do not digress when it comes to time!

 

Give a chronological account of the events that have taken place in the past and brush on present days records in a unidirectional format. Don’t confuse your readers by messing with the time-flow.

 

Step 6: Put in Your Contact Details

Add credibility to your company profile by providing the contact details.

 

Include phone, email, website address, office location, etc.

 

Step 7: Who All Have You Worked With in the Past

Bring in the list of your top clients and earn the advantage here. Mention your top clients and give the readers more reasons to say ‘YES’ to you.

 

Step 8: Include Testimonials

Now you can relax your hands and bring in what others have said about working with you in the past.

 

Select the best testimonials from your top business clients. Share it with your audience and let them make a decision on the basis of that. This will definitely add value to your brand.

 

But don’t fill out scores of pages here. At best, include three testimonials, and the work will be done!

Step 9: Add a Call to Action

Always conclude by saying: “To find out more about us, visit our website” or “For further information, contact ____”. That’ll make them visit your website, purchase your product, or find out more about you!

Step 10: Make Others Proofread It

Proofreading is an activity that must be carried out for professional documents. And the company profile is the most important document of your business!

 

Contact proofreaders, get them to work on your document, edit the mistakes, and give the final touch-up to your company profile before it reaches the hands of your clients.

 

VOILA! Your company profile is ready!

 

Wasn’t that easy?

 

Don’t know where to go to write your company profile?

Let us write it for you, you can now get a stunning company profile!

 

 

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