I am proud to inform you that, we are now giving our clients free tools and information for small business owners. This will help you start and expand your business. Therefore, we will give you information and online tools to use without spending even R1.
Free tools are a fantastic resource for companies on a limited budget and that is why we do this. We want to make it simple for entrepreneurs so that you can avoid the roads that we took and make the same mistakes we made.
We shall design free tools to be used from our website. I mean full functionality, everything you need; laid out simply in a UI and that won’t make you break your bank account.
Tera Zama Solutions is driven by you, the client and that is why we want to go all out for you. We will be talking everything about business so please, do not miss out this opportunity.
The takeaways from this article………to mention but few
Takeaway #1- Starting a successful business
Starting a successful business is not easy and that is why I want you to do a research before you start. Ask yourself few questions before diving into the dead-end. What business can I start? What are some unique business ideas?
It starts with the business idea, which is what you want to do. With so many business ideas, finding the right one is easier than done. It only takes someone with skills, experience and commitment.
Most small businesses are started by people who have worked for other businesses and then build up the skills and experience before they set out their own. While other successful businesses started by people who have spent years in Business Schools.
Takeaway #2 – Choosing a business idea the wrong way
Some people choose a business idea the wrong way. They hear about good business idea and think it’s fun and jump in. While some read about them on the internet. If you don’t invest time and gather plenty of business ideas and evaluate what is tried and tested, you will end up wasting your time and money on the business that will fail after 24 months.
Takeaway #3 – Identify the business opportunity
Entrepreneurs tend to hope that if they build a product, customers will buy it. Maybe that was working 30 years ago, but now we are living in a different economy. People buy what they believe is good for them – that is something that is adding value to them.
To give you free advice, build your product, go to your potential customers and ask them questions about it before even registering your business. That way, you will know what is working and what is not. Go back to the drawing board and fix what needs to be fixed and go back to the customers and have their feedback.
You can even have them comment to your blog and hear their reviews. In that way you will know that the customers like your product and they are willing to spend their money on it – then, your products or services are in demand.
Takeaway #4 – Know your competition
Find out who is already selling the products or services – what is working and what is not. Capitalise on your competitors’ weaknesses.
For example: Let’s say you have a babbershop and your competitors do not allow customers to wash their heads with warm water with soap and give them cosmetics to use after shaving their hairs. Add that to your babbershop (Unique Selling Points) and that is what will make you stand out from the rest.
Takeaway #5 – Market your product offline and online.
I always tell my clients that after registering a business, the next step is marketing and selling. This starts with corporate branding. I know, I’ve just said “corporate branding”. Branding is power.
If you already have a business idea and registered your business, what stops you from having your own brand?
Design your logo, letterhead, business cards, business bronchure, flyers, etc. In that way, you are going professional and customers will trust your brand. If you are not good at designing, hire a professional to do it for you.
The next step is to develop a website or hire a website designer to design a website for you. It’s easy these days to own a website. Even someone with no basic coding or programming skills can develop a website in few minutes.
Thanks to the free website design companies such as WordPress, Wix, Google, and other companies for providing these website tools for free.
After developing a website, the next step is the social media platform. Create social media pages for your business. In fact, you can start by this step after having a business idea and building a product, before even registering your business. This step falls under my free advice: the one I mentioned above for evaluating the product feassibility.
Takeaway #6 -Use Digital Marketing in your Marketing strategies
The digital marketing term is comon these days. We hear about it in almost everywhere weekin, weekout.
What is digital marketing?
A digital marketing is a process of advertising through digital channels. It could be through websites, social media, web applications, emails, mobile applications, and search engines.
Digital marketing is both online and offline.
Takeaway #7 – Financial Management and Accounting
Financial management and accounting is one of the crucial takeaway steps in maintaining your business. After all the hard work put in, coming with a business idea through to markeng and selling. Failing is very easy if you are not careful.
You MUST keep track of every transaction you do in your business. This is by keeping your slips and invoices safe so that you can now see your cash flow. By doing that, you will know exactly at the end of the month whether your business is generating profit or.
If you don’t have basic acounting skills, use a free accounting software or hire an accounting business to do a bookkeeping for your business. I know there are some good and affordable accounting companies such as SMTAX out there that can save your company.
Paying your suppliers, insurances, employees, telephone, and rents in time is the best way to survive in business.
Takeaway #8 – Legal and compliance
Once again, the legal and compliances takeaway is also very important to businesses. This starts with registering your business, domain name, trademarks, copywrights, annual returns for CIPC, SARS, and the Department of Labour.
By doing that you make sure that the paperwork for your company is in good order. The last thing you need is to receive a summon by a court for something that you could have avoided from happening. That is not good for both you and your business.